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Convergence

Convergence

Definition: Combining and unifying different technologies in the media

Example: A good example of media convergence is the cell phone. Cell phones were originally created to make and receive calls while on the go. After convergence, a cell phone can now be used as a music player, as well as use internet applications. The cell phone adapted and developed in to a device that could cross over and perform other tasks normally performed by a computer. It has become an all in one entertainment and media device.

http://www.guardian.co.uk/media-network/2012/mar/05/opportunity-media-convergence-new-business-models-channels

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